Monday, March 21, 2011

Advertising Ethics: Stop flying plane mid sky

Lying is buying! The big Indian bluffs in different incarnations in TV or Print media have been trumpeting trades of almost fakes extensively. Somebody selling talisman or somebody ash as powder to control dermatitis, having some verbose acclamations of limitless benefits of those products with psychological pricing as 1999/- only etc. plus delivery 299/- extra.

Whatever the strategy is, the main USP is the same- to lure away major market in favour! But the sad thing is that the government bodies are neither trying to stop superstitious selling of articles not only because of their fear to be outcast nor the TV media does have ethics!

Now who is responsible when a cat crosses a road! Indian superstitions even can stop a flying plane in the mid sky. Magical hair growth or English in just weeks following high paid jobs not only help these businesses to become fat in skyshop but also looting an average Indian household!

Corporate giants like Mahindra can buy even Times of India, (22 March, 2011 Edition) with their pesky 9 pages advertising to boast their presence in the market, but the readers expect some quality news and articles. Time of India is sold off to Mahindra! Just doing right business! They should bring out separate supplementary copies for that. The main ethics of newspaper is now become secondary. Then what we buy -company advertisements or news?

The main reason behind falling popularity in terms of TRP in TV channels is the same i.e., no innovation! Even they love to show off their sponsors at just a 5 minutes interval. Whatever they produce they can not pull huge crowd because TV industry is dying! They are collectively responsible for themselves! Stop copying USA. Do your own. Have Research! Be Human! It is too much exaggerated! News channels, especially in the Star Ananda or Aaj Tak have been wrapping ads in every production. To fear competition they are just doing it! But this fear is just fleeting and irrelevant! In terms of revenue it may be seen apparently low turnover than previous. Mind that every growth has its stagnation. The next chapter is of sunrise if seen properly! But the success of quality is lying behind the ethical code of Media!

All the Best! 

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Disclaimer: the facts drawn above are not to demoralize or defame anybody but to bring light on what it should be. Thank you
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